Bikes

UNRESTRICTED Gravel riding has become truly enmeshed in the psyche of cyclists. Meet URS. Probably the only bear you'll ever want cross paths with. URS likes to roam UnReStricted to nurture its wild side. The super lightweight, race-ready frame and capable build come together with textbook BMC precision, cutting-edge integration, and scrupulously developed Gravel+ geometry. Nothing grizzly about these good times. The prime platform is designed for high-intensity gravel racing and limitless backroad exploration. The off-road-ready URS 01 features progressive geometry, sleek cockpit integration for a custom fit, and gravel-tuned frame to deliver a compliant ride ready to own Gravel. GRAVEL+ GEOMETRY Optimized for a modern, aggressive gravel riding style. URS features a slack 70° head angle to create a long front-end and wheelbase for incredible stability. MICRO TRAVEL TECHNOLOGY (MTT) A lightweight and minimalist suspension system that adds 10mm of travel for perfect power transfer and control on the most challenging terrain. TUNED COMPLIANCE CONCEPT (TCC) GRAVEL The highest level of compliance through a dedicated carbon layup, D-shape seatpost, and Micro Travel Technology. INTEGRATED COCKPIT SYSTEM (ICS) Integrated Cockpit System with gravel-specific stem dimensions. The aesthetic simplicity and innovative functionality of the Integrated Cockpit is the epitome of Swiss engineering and design. ICS technology keeps cables and housing in their place: out of sight. TOP TUBE MOUNT Mounting option for bolt-on top-tube bags and accessories. VERSATILE FORK 45mm tire clearance, 160mm flat mount (a clean mounting solution for bigger rotors), hub-dynamo cable routing, and compatible with Fox 32 SC AX suspension fork. INTEGRATED PROTECTIONS Protections on fork dropouts, downtube, and chainstays.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle drivetain & Race Face hubs. - Weight (S3): 17.2 kg / 37.9 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether it's tearing around an XCO track or setting your personal best up a local hill, the Twostroke has you covered. RADICAL GEOMETRY - A 67° head angle, long front-end, and 75° seat angle to attack steep and loose terrain with the perfect weight distribution. TUNED COMPLIANCE CONCEPT (TCC) - Take the edge off the roughest roads to push harder and ride further. The ultimate balance between comfort and performance for a ride that is both forgiving and fast. INTERNAL CABLE ROUTING - Fully guided internal cable routing for easy installation and a clean look. INTEGRATED PROTECTION - Molded covers on the chainstay, an integrated chain suck plate, and helicopter tape on the downtube ensure durability and a sleek design. INTEGRATED FORK STOPPER - Frame protection for increased stiffness in a straight downtube design. WIDE TIRE CLEARANCE - Fully compatible with the new generation of wide XC tires. DROPPER POST READY - A dedicated shim allows the installation of a 27.2mm dropper post with stealth cable routing.

If you’re looking for the best-handling, fastest-climbing, and smoothest-riding road racing bike in the world, you’ve found it. The FR offers the ideal union between bike and rider. Light and stiff, the FR is the quintiessential road racing bicycle. Climb like an angel. Descends like a rock. Without any unnecessary indulgences and gimmicks, the FR is pure performance, designed to function like an extension of you. FR speed and dynamic handling with Shimano's new 105 Di2 groupset. Performance around every turn, up each climb, and across every finish line.

Farther, faster, better. The VR is dialed for your local group ride, a tough granfondo, and the epic solo effort. With an endurance geometry, wide gear range, and extra tire clearance, you can get off of the beaten path and tackle new adventures. Using decades of frame building and carbon fiber innovation, our engineers meticulously crafted the VR from the ground up with the most refined geometry and materials selection, pairing comfort with performance on this versatile platform. ULTRA-CAPABLE A platform ready for hard group rides, varied surfaces, and long-haul adventures. The key to the VR's meticulously tuned level of performance is our decades-long dedication to pushing the limits of carbon fiber construction and design. The VR results from a "form following function" design, with every element of the frame precisely configured to achieve the most sublime ride quality. The multi-surface VR is built for the demands of long days in the saddle and able to handle varied terrain and road surfaces.

Precision tracking in the rough, superior climbing efficiency, and a completely new angle on suspension make the Range C3 the fastest bike in Enduro—and your ultimate Big Mountain companion. With 170mm of suspension travel front & rear and precision handling, the Range C3 makes the speed feel easy, helps maintain momentum on rough descents, and makes the most of every pedal stroke.

The spirit of Vancouver's North Shore rides with you on every Freeride and Big Mountain adventure aboard the Shore 1. The hydroformed alloy frame is designed with Norco's Ride Aligned Design System and the latest in high pivot Horst Link suspension and ride engineering to amplify your instincts on modern Freeride trails. The 180mm Fox Factory 38 FLOAT fork is paired with 180mm of rear travel with a Fox Factory DHX2 Factory Coil shock for a rearward axle path that is unaffected by drivetrain forces thanks to an integrated Idler Pulley. The SRAM GX Eagle drivetrain provides quick shifts and efficient pedaling with a wide gear range and Code RSC 4-piston 200mm brakes keep speed where you need it, when you need it.

Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and more. New-levels of climbing efficiency guarantees that oh-so-sweet feeling of riding someone off your wheel. Added levels of stability on fast descents and a pseudo-aggressive seat tube angle provides surprising levels of confidence on tight single track and hairy descents. Light. Stiff. Fast. Smooth. Precise. You’re now in your Element—always. Wheel size: - Size X-Small: 27.5-inch - Sizes Small – X-Large: 29-inch

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Pike Select+ Charger RC, DebonAir - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Rockshox Lyrik and Vivid air shock. - TranzX dropper post with long-travel size-specific drop and fine tune adjustment. Co-molded frame protection. - Co-molded frame protection. - Weight (S3): 16.1 kg / 35.5 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The all-new AR is the bike you need if speed inspires and delights you. Whether you are in the hunt for PRs, segments, or Olympic gold, the AR is built to get you to your finish line. Not just faster but better in every way, the new AR is designed with performance in mind. We know that going fast isn't only about cheating the wind—though the AR doesn't disappoint on that front—it's also about keeping yourself fresher and more composed than the competition. This is why we built the new AR from scratch, starting with a blank slate. We took the performance data from the existing AR, knowing just how fast it is and that it remains a reference point for racers and much of the cycling industry. But, on top of this, we elevated the importance of ride quality and handling to ensure that the total package is simply the fastest and best aero road bike we've ever designed. The AR is a whopping 9% faster than the previous AR depending on the conditions! AR Advanced Ultegra Featuring our Advanced-level carbon frame used by pro race teams. Built for those who seek the classic tactile feel of mechanical shifting. - Shimano Ultegra mechanical groupset - Shimano Ultegra hydraulic disc brakes - Reynolds AR58 carbon wheels

The Bianchi range of endurance bikes takes the cutting-edge technology used in our racing bikes and gives it a more comfortable geometry so you can put the miles in without compromising comfort.

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension and sprindex spring. - Co-molded frame protection. - Weight (S3): 17.3 kg / 38.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Classic road bike manners with a love of dirt. Dual-wheel compatibility, storage options, and tire clearance ready to tackle the gnarliest gravel terrain. A READY-TO-SHRED GRAVEL BIKE DESIGNED TO GO THE DISTANCE The BREED is designed to go the distance and deliver an exciting riding experience up, down, and through the gnarliest terrain available to a gravel racer. With a dependable aluminum frameset and carbon fork, the BREED offers a great value for those seeking performance and versatility. Delivered with 700c wheels, you can also use 650b for extra versatility to match your riding preferences. STEADY, DURABLE, AND BUILT FOR PERFORMANCE Shimano products are known for their durability and hassle-free performance. If you are dishing out the pain on a gravel ride or race, having the peace-of-mind that comes from the BREED| 30's component mix and 2x12 speed group is a key benefit. GRAVEL CLEARANCE With some performance-oriented wheels, the BREED | 30 is ready to tackle the most demanding gravel terrain you've got on-tap. Extra clearnace, capable tread, and the trusted performance of these hoops will deliver you to the finish line. COCKPIT SET-UP FOR AN EASY FIT Quality bar, stem, and post specifications support your bike set-up needs. With a traditional front-end and standard, round 27.2 post, it's simple to keep your BREED dialed. The aluminum parts withstand the rigors of gravel racing and training.

ONE OF A KIND Experience a new level of gravel riding. Full micro-suspension for truly limitless exploration. URS LT embodies the spirit of adventure while retaining the signature URS silhouette and class-leading performance. Utilizing cutting-edge bike technologies, the URS LT is designed as a one-of-a-kind high-performance blank slate that provides an adventure-proof ride to suit surface, style, distance, and beyond. MICRO TRAVEL TECHNOLOGY SUSPENSION FORK The MTT suspension fork, developed in collaboration with HiRide, delivers 20 mm of plush travel over a spring curve optimized for gravel riding. Dampening more than 46% of the typical impacts experienced when riding gravel. The finetuned suspension performance of the MTT fork adapts to a wide range of terrains, complementing sporty and efficient riding styles while filtering out obstacles for a confidence-inspiring riding feel. TUNED COMPLIANCE CONCEPT (TCC) GRAVEL The highest level of compliance through a dedicated carbon layup, D-shape seatpost, and Micro Travel Technology, a lightweight and minimalist suspension system that adds 10mm of travel to the rear stays, for perfect power transfer and control on the most challenging terrain. GRAVEL+ GEOMETRY Optimized for a modern, aggressive gravel riding style. URS features a slack 70° head angle to create a long front-end and wheelbase for incredible stability. RACK AND FENDER COMPATIBLE Compatibility with lightweight racks and fenders to let you choose your favorite configuration, from adventure riding to commuting. CABLE ROUTING FOR HUB DYNAMOS No limits to choosing your ideal light setup, whether for bike packing adventures or year-round commuting.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

UNRESTRICTED This product has been upgraded with the following items ENVE WS G27 700cC 24H King CERAMIC XDR wheel set Enve, G Series Gravel Handlebar, 42cm SRAM, AXS Powermeter SRAM, eTAP Blip shifters over $5000 in upgrades The bike has had 1 test ride but is in mint condition. Photos available upon request Gravel riding has become truly enmeshed in the psyche of cyclists. Meet URS. Probably the only bear you'll ever want cross paths with. URS likes to roam UnReStricted to nurture its wild side. The super lightweight, race-ready frame and capable build come together with textbook BMC precision, cutting-edge integration and scrupulously developed Gravel+ geometry. Nothing grizzly about these good times. The prime platform is designed for high-intensity gravel racing and limitless backroad exploration. The off-road-ready URS 01 features progressive geometry, sleek cockpit integration for a custom fit, and gravel-tuned frame to deliver a compliant ride ready to own Gravel. GRAVEL+ GEOMETRY Optimized for a modern, aggressive gravel riding style. URS features a slack 70° head angle to create a long front-end and wheelbase for incredible stability. MICRO TRAVEL TECHNOLOGY (MTT) A lightweight and minimalist suspension system that adds 10mm of travel for perfect power transfer and control on the most challenging terrain. TUNED COMPLIANCE CONCEPT (TCC) GRAVEL The highest level of compliance through a dedicated carbon layup, D-shape seatpost, and Micro Travel Technology. INTEGRATED COCKPIT SYSTEM (ICS) Integrated Cockpit System with gravel-specific stem dimensions. The aesthetic simplicity and innovative functionality of the Integrated Cockpit is the epitome of Swiss engineering and design. ICS technology keeps cables and housing in their place: out of sight. TOP TUBE MOUNT Mounting option for bolt-on top-tube bags and accessories. VERSATILE FORK 45mm tire clearance, 160mm flat mount (a clean mounting solution for bigger rotors), hub-dynamo cable routing, and compatible with Fox 32 SC AX suspension fork. INTEGRATED PROTECTIONS Protections on fork dropouts, downtube and chainstays.